Firms expected to cut ad budgets
19-02-2009
A survey predicts that businesses will cut their advertising budgets by about 13 percent, because of the financial crisis. A survey for the Hong Kong Advertisers Association concludes that television advertising is likely to suffer the most. Vivian Choi, of the marketing research company, Nielsen, which conducted the survey, says companies may explore new platforms, such as social networking websites, or internet search engines.
